What is a vertical marketplace?

‍What is a vertical marketplace? What is a marketplace vertical?‍

Opposite to a horizontal  marketplace that serves many industries or customer types, a vertical marketplace is one that serves a specific niche or industry (also referred to as their "marketplace vertical"). Below are some example of vertical service marketplaces provided by Andrew Chen and Li Jin in their article, How marketplaces will reinvent the 10 trillion dollar service economy.

Learn more about other marketplace terminology below:

• Horizontal Marketplaces
• Managed Marketplaces 
• SaaS-Enabled Marketplaces
• B2B Marketplaces
• B2C Marketplaces
• P2P or C2C Marketplaces
• Two-Sided Marketplaces
• Multi-sided or Multi-Vendor Marketplaces