What is a P2P or C2C marketplace?

What is a P2P or C2C Marketplace?

A peer-to-peer (P2P) or consumer-to-consumer (C2C) marketplace is one where any buyer can also be a seller. A well known example of a P2P or C2C services marketplace is Uber. Most people who book an Uber are also capable of being an Uber Driver making this a P2P or C2C marketplace rather than a B2C Marketplace. An example of a P2P product marketplace is Etsy. Airbnb is also another great example of a P2P rental marketplace.

There are many types of P2P marketplaces depending on the types of users that participate in them and the unique needs that each industry presents. 

Learn more about other marketplace terminology below:

• Vertical Marketplaces
• Horizontal Marketplaces
• Managed Marketplaces
• SaaS-enabled Marketplaces 
• B2B Marketplaces
• B2C Marketplaces
• Two-Sided Marketplaces
• Multi-Sided or Multi-Vendor Marketplaces